For the eCommerce business that has used personalisation in a unique, compelling and commercially successful way

The Best Use of Personalisation in Marketing Award recognises the online retailer that has demonstrated exceptional creativity and effectiveness in leveraging personalisation techniques to enhance the customer experience and drive business growth.

This award celebrates eCommerce platforms that have successfully harnessed customer data and utilised advanced technologies to deliver tailored and relevant marketing messages, offers, and recommendations to their target audience. The recipient of this award will have demonstrated a deep understanding of their customers’ preferences, behaviours, and needs, and have effectively used this knowledge to create personalised marketing strategies.

The winner of this award will have implemented sophisticated personalization techniques across various touchpoints, including website experiences, email marketing campaigns, mobile apps, and social media interactions. They will have effectively utilised data analytics and artificial intelligence to segment their customer base and deliver personalised content that resonates with individual customers.

Your entry should address the following:

  • Give an overview of your personalisation project / initiative / campaign
  • Describe your objectives / goals
  • Describe your audience / customers and how the use of personalisation enhanced their experience / increased sales
  • Detail any challenges which were faced and how they were overcome
  • Outline your key success metrics and how they were achieved
  • Give any other information which you think would help convince the judges that you should win this award. What makes your use of personalisation unique, compelling, and commercially successful?

2024 Best Use of Personalisation in Marketing

  • Background information

  • Names of key staff involved

  • Name and contact details of person submitting entry

  • Submission

  • Entrants have a maximum of 1,000 words in which to convince the judges that they are worthy of winning this award. 3 files of supporting material of no more than 4 pages each can also be included. Video footage can be also submitted but should be sent as a link within the main body of the entry and should be no more than 2 minutes in length. Please include any information which will persuade the judges that this should be the winning entry for this category. Suggestions as to what could be covered are listed below.
    • Give an overview of your personalisation project / initiative / campaign
    • Describe your objectives / goals.
    • Describe your audience / customers and how the use of personalisation enhanced their experience / increased sales.
    • Detail any challenges which were faced and how they were overcome.
    • Outline your key success metrics and how they were achieved
    • Give any other information which you think would help convince the judges that you should win this award. What makes you use of personalistion unique, compelling and commercially successful?
  • Shortlisted Summary

  • In the event of your submission being shortlisted we will publish a 200 word summary of your submission on our website and a photo. Please write the summary below keeping in mind that any results or other sensitive information may end up in the public domain. Please also supply your company logo below. (Max 200 WORDS)
  • Max. file size: 10 MB.
  • If files are larger than 10MB please email to michelle@r3events.co.uk
  • Supporting Material

  • Please attach any relevant support material - testimonials, research, performance analysis, collateral, screen grabs, pictures etc.

    Entrants may attach up to 3 files of supporting material of no more than 4 pages each.

    Attached files must be no larger than 10MB each, documents must be in .pdf or .doc (word) format, images must be in .jpg or .gif format.

    Movie/video footage 
    If movie files exceed the 10MB allowance then please include a link to the video/movie hosted on a web page. Links to FTP sites will not be accepted.

    If you wish to send any files larger than 10MB please email them directly to michelle@r3events.co.uk.

    Attachments will not be saved by the "SAVE FOR LATER" feature. Please add any attachments when your entry is complete and you wish to submit.

  • Max. file size: 10 MB.
  • Max. file size: 10 MB.
  • Max. file size: 10 MB.
  • Payment

  • Please wait for the "Thank you" message before closing this window. If you are having any technical difficulties submitting your form please contact michelle@r3events.co.uk
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